Find New Customers on Facebook
How to find new customers on Facebook can be a challenge. As we've discussed in previous posts, many small business owners are turning to the internet to find new customers. Facebook is one of the most popular and plentiful sources of new customers for your business. Facebook has almost 1.6 Billion (with a B) active users and almost 1 Billion people log into Facebook every day.
If you are in network marketing, one of the best ways to find new customers on Facebook is to look at other network marketers and see who is commenting on their posts and who is following them. If you do this, you will find people who are already familiar with network marketing and therefore will not give you the “pyramid scheme” or “nobody makes money with this stuff” objections. Be sure to attend my free webinar “What's Working Now On Facebook”
So the simple way to find new customers on Facebook is (using me as an example) go to my personal profile or fan page and see who is commenting, liking or sharing my stuff. Once you find somebody, go to their page and check them out. You have several choices.
- You can message them
- You can comment on some of their posts
- You can follow them
- You can send them a friend request
Let’s briefly look at each one of these optons:
Remember social media is social. People do not expect unsolicited links and generally do not respond favorably to them. To find new customers, it is best to make a friend first. Then invite them to join your e mail list or send them a valuable offer assuming you have one. The most important thing is, make a friend first by finding something you have in common and starting a conversation. Generally before you find your customers on Facebook, you have to make friends with them.
Comment on some of their posts
This is a great way to have people start to notice you. Remember once again no unsolicited links. Post remarks that make it apparent you read the post. Add to the conversation, make meaningful comments, ask a question and keep the conversation going. This is especially good if you do it in conjunction with item 3 follow people.
When you can, follow someone. This is less intrusive then sending a friend request when the person has no idea who you are. Many times, they will follow you back or they might send the friend request after they have checked you out. Get to know them a little, then send a friend request when appropriate.
Send a friend request
I do not recommend doing this right away. See all the above comments. Get to know them and give them a chance to get to know you before sending a friend request. I usually get permission first. When I get unsolicited friend requests with no explanation I generally do not respond to them. If you have too many friend requests out there that people do not respond to, Facebook frowns on you so don’t do that.
Get them on Your E Mail List
Don't forget the primary purpose reason to find your customers on Facebook is to get them onto your list so you can communicate further with them. When they send you a friend request, reply with a note that promises them great value and all your contact information if they give you an e mail address. If they refuse, they are probably not your customer anyhow, so let them go. Move on. There are still 1.6 Billion people to go talk to.
Social Media is Social
People come to Facebook to be social, to make friends, to show off pictures of their children or grandchildren, their vacation or favorite restaurant or recipe. They do not expect to be pitched with offers, sales letters, capture pages or spam.
Make meaningful comments. Get to kow the person and give them a chance to know you. Comment on people’s posts, invite people to “like” your fan page, and post videos and articles that contain the type of valuable content that people are interested in.
So the bottom line is use Facebook as it was intended, as a venue to meet people and make friends. Pretty soon you will have lots of people to talk to. Just remember to take the business conversation off line. Done properly, finding new customers should be easy, time consuming agreed, but easy.
If you would like to learn more about what's working on facebook now, check out my free webinar on prospecting on facebook.
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