How Do I Become An Expert?
One of the most common questions asked by new marketers who aspire to online or internet marketing is “How do I become an expert or establish authority in my niche so people will buy from me” One of the most effective ways to become an expert is to have a blog. So the next questions is, “Really? I need a blog” The most direct answer is, “No not really”! But then you don’t need a house either. You can live in a tent in a field. Now living in a tent in a field might seem easier and romantic to some, or maybe seem inconvenient and like hard word to others. Either way, there are significant disadvantages to not having an address and a roof over your head.
Your Blog Is Your Internet Home Base
It may seem hard to believe but your blog is really the same thing. The analogy is exactly accurate. Your blog is your internet address. It is your property. Your blog is where you “live” in cyberspace. It defines you, your brand, your field of expertise, your passions, dreams, goals and aspirations. Your blog is where your customers come to learn more about you. It is where you call home. Your blog is where you demonstrate that you have become an expert in your field.
No other media has the presence of your own blog. You might say, “Well I can put videos on Youtube and have my own channel”. True! And you should! But you don’t own your Youtube videos and Youtube can shut you down anytime they decide they don’t like your channel. It has happened to some very good marketers.
Similarly all the other social media channels have wide discretion over your content. Facebook, Twitter, Instagram etc can all remove your content, shut down your account and make life miserable for you.
Not so your blog. You own the blog. It is your content and no one can shut down your blog.
So again the easy answer is, “No, you do not need a blog”. But, it is marketing suicide to not have one. If you are serious about building a business, building a brand and making money on line, you need a blog.
Become An Expert With Ease!
The bible for bloggers is Ray Higdon's 3 minute Expert Course Ray's blog makes him over 1 million dollars per year so he is a credible and has become an expert on blogging and how you can become an expert and establish authority in your niche be it health and wellness, fitness, travel, organics etc.
Ray has recently produced a 3 part video series which provides a treasure chest of golden nuggets and introduces you to the 3 Minute Expert course. These videos are free so why wouldn't you take advantage of them. Click here to view all three videos.
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