Lessons From The Challenger Disaster
30 years ago, on January 28, 1986 we were brutally shocked, mesmerized, glued to the TV screens as the Challenger Disaster unfolded in front of us. The Space Shuttle Challenger broke apart 73 seconds into its flight. I personally transitioned through the stages of grief starting with disbelief. I kept staring at the TV hoping the recovery crew would find the crew compartment intact and floating but that was not to be.
It was a cold day in Florida and there had been some consideration given to postponing the Challenger launch. In brief the catastrophe was initiated when an O ring on the solid rocket booster failed. These o rings were tested down to 40 degrees and the temperature that morning was 18 degrees.
Of course hind sight is always 20-20, but many felt the launch should have been postponed. There is ample testimony from engineers that warning were issued but didn’t make it high enough up the command chain. Much has been written and I do not intend to analyze this disaster. May they R.I.P.
A phenomenon known as “go fever” has been frequently cited as part of the cause. In the US space industry, “go fever” is an informal term used to refer to the overall attitude of being in a rush or hurry to get a project or task done while overlooking potential problems or mistakes. We are all subject to “go fever”.
It is subtle but important and all too frequently we are in a hurry to achieve a result so we cut corners. This is particularly true of network marketers who are in a hurry to “get” someone or close a sale.
Attraction Marketing and Go Fever
The premise of attraction marketing is that by making ourselves valuable, we can attract potential clients to us. We want to become the hunted, and not the hunter. In traditional marketing, also known as push marketing, we are the hunter. We are pushing our product, opportunity or presentation on unsuspecting clients in the hope we will “get em” to sign up. This rarely works well.
Attraction marketing requires patience. We put our content into the marketplace and wait for a response. This can take time. We message people or friend them on Facebook in the hopes of getting to know them. When we meet a new prospect, we strike up a friendship and a conversation and we wait for them to ask us what we do. For many, this can appear painfully slow but it is really the best way.
Another aspect of attraction marketing is the willingness to walk away from someone who has no interest in our product or service. We are not in the convincing business, only the sorting business. So in attraction marketing we have to go slow to go fast and for many people, that is difficult.
The lesson from the Challenger disaster is simple. “Go Fever” can result in costly mistakes. Patience is the name of the game and sometimes, the slower you go, the faster you get there.
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